About Us: Telling your customers your story

One of the most visited pages of a business website is the About Us page. This is your opportunity to make a customer for life by telling a compelling story about your business.

About Us pages are also a great way to help with SEO.

Here are some best practices for creating your About Us page:

• ​Don't be hasty - this is a destination for your customers to learn about you.
• Paint a virtual picture of your business - incorporate all the senses if you can (feelings, scents, tastes, sights, sounds).
• Give a short history of how your business came to be.
• Consider having a professional write it for you (or at least edit it for you).
• The goal is to engage and inspire the reader.

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Audit your current About Us and see if it meets the abouve criteria. What other tips and tricks have you found helpful for writing your About Me section of your site? Share in the comments.